Thomas Roche


Creating an Ethical Peer-to-Peer Betting Exchange


I developed the concept of three pathways that users can follow on the new App. Novice level: This level is where all users will enter the platform at first, here users will have a betting income limit of 100 Euros per month to bet with on the App. They must not lose over 90% of their bets or they will be asked to enter a cooling off period. They must win at least 50% of their bets in order to progress to the next Professional level. Professional Level: They are limited to 200 Euros per month to spend on the App. They must win at least 60% of their monthly bets if they are in turn allowed to progress onto the final level of the App. The final level is the elite level. Here users compete only with the best gamblers, but also have strict conditions they must operate within. A spending limit of 400 Euros per month is allocated to them. Should they fail to maintain their winning monthly average of 60% then they will once more be demoted to a lower level.

I decided to use the high-fidelity design platform Figma to create the structure of the betting exchange App. In total the core section comprised some 33 pages. These were 4 login pages, 3 for the App rules, 7 for the accounts section, 4 pages for the budget calculator section and 13 for the Responsible Gambling section. This was finally complemented by 1 contact and 2 gateway pages. The betting pages comprised some 510 pages in total. These were the 6 race card pages, 36 individual race day pages and 360 individual racehorse betting pages. The purpose of the App is to create a new kind of user.

Thomas Roche
Thomas Roche