Denver Jospeh Saldanha

AR Carbon Footprint Label

Carbon Footprint is a major concern for the entire earth although most often it seems very undiscussed, and most people pretend that it is not a near certainty. But it is a reality that is the striking truth and almost like a hard-to-swallow pill for most people.

Project ARCF deals with developing a Carbon Footprint Label that supports a better and more dynamic buying experience at a supermarket for FMCG products. The study is based on existing Carbon Footprint models around the world while learning from the success and failures of these labels. The medium of interaction used in this project is AR (Augmented Reality) which aims to encompass the physical world with your mobile phone screen and camera to work together to make the customer aware of the environmental benefits and drawbacks of the products that they buy during a visit to the supermarket. The goal of this project is to promote a more eco-friendly buying behaviour through a research-backed design approach.